Defining Your Unique Selling Proposition to Speak to Your Ideal Client


Target Marketing E-Course

Entrepreneur By Design – Education is Important, Action is Essential

Your Unique Selling Propostion (USP) is the term used to define what makes you different and unique and defines the reason people should come to you.

“Wendy worked closely with me to overhaul my marketing and sales processes. I now have a sense of direction and know where I should spend time and money. She also did a great job of working …”

— Trish Felber, Owner of Renewal Homeopathy and Wellness

CALGARY, ALBERTA, CANADA, October 17, 2019 /EINPresswire.com/ — Your Unique Selling Proposition (USP) is the term used to define what makes you different and unique and defines the reason people should come to you as opposed to someone else.

A Unique Selling Proposition clarifies your value and uniqueness and puts it into language that speaks to your target market or ideal client. Once you know how to describe who you are and what you offer, you can craft a script that tells your ideal customers why they should care.

This script needs to express ‘what’s in it for them’ and how their life will be transformed. A great Unique Selling Proposition comes from knowing who your customer is, what they want, and what makes them tick. Your products and services are an experience someone is going to have with you and your company. Your ideal clients get excited about the desired outcome. So every part of this proposition has to be directly related to that outcome.
Your Unique Selling Proposition has your potential customers believing they need your product or service because it will change something in their lives (something they’re currently not happy about). When you describe the transformation that will occur, using outcome-oriented words, they will see why your product is valuable and they will WANT to buy it!

It’s important to keep in mind that if you don’t consistently let people know what you offer, you’ll have a hard time reaching your ideal clients. But they are out there and they need your product or service. However, every day we’re inundated with emails, blogs, new products and social media messaging. Occasionally, someone or something breaks through all the clutter and we make a purchase. This breakthrough usually comes from a well crafted Unique Selling Proposition.

Remember that people typically spend money to combat pain or to pursue pleasure. People are not as interested in the features of what you offer as much as they are in the benefits. The benefits speak to solving problems and getting rid of the pain.
Think about what problem your product or solution can fix. Figure out how it drives efficiency in some manner because this is what everybody’s looking for. How can you make their jobs or lives easier? Your potential customer wants to know how you’re going to help them. What does the solution look like, exactly? The more urgent the pain, the more likely it is you’ll be able to offer a compelling solution and the more quickly they will commit to becoming your customer. You want to be able to answer the questions: “Why do we need what you’re offering?” and “What’s the result or outcome if we make this investment with you?”

Testimonial:
“Wendy worked closely with me to overhaul my marketing and sales processes. I now have a sense of direction and know where I should spend time and money. She also did a great job of working with my team. Wendy has helped me view my business from a completely new perspective – I now think more like an entrepreneur and would highly recommend working with her.”

Trish Felber, Owner of Renewal Homeopathy and Wellness

Lastly, when creating any marketing material, always ask yourself: Am I just providing lip service here or do I have proof of what I’m saying? This is what helps your potential client get off the fence and get on with saying “Yes, I need this and I need it today.” You’ll want to integrate your Unique Selling Proposition into all your marketing materials, including advertising and sales copy, business cards, brochures, flyers, signs, phone and sales scripts, letters and postcards, email marketing, websites, and all social media activities.

Wendy Fedoruk
Entrepreneur by Design
+1 403-701-1199
email us here
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Defining Your Unique Selling Proposition to Speak to Your Ideal Client


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Lisa Harrington to Speak at Women’s Energy Network – North Texas Chapter October 2019 Luncheon Meeting in Fort Worth


DALLAS, TEXAS, UNITED STATES, October 9, 2019 /EINPresswire.com/ — Lisa Harrington will be the guest speaker at the luncheon meeting of Women’s Energy Network (WEN) – North Texas Chapter on Thursday, October 10, 2019, at the Fort Worth Petroleum Club. Ms. Harrington will present on the topic of “Establishing Trust.”

Ms. Harrington is a Vistage Chair, Strategic Coach & Brand Strategist who guides leaders through their own illusions & realities, helping deliver better results by increasing their understanding of the human equation.

Doors open for luncheon events at 11:30 a.m. with the luncheon presentation to follow from noon to 1:00 p.m. The cost to attend WEN – North Texas luncheons is $30 for members and $45 for non-members if paid in advance. Member and non-member registration the day of the event is $45, space permitting.

WEN -North Texas hosted our annual WEN – North Texas Appreciation Tea last week on October 3 at the Ritz-Carlton in Dallas, Texas. “The event was a fun, interactive way to express our appreciation to our sponsors and other key allies for their continued support of our chapter. Such support is critical in the pursuit of our mission of building a community of women in energy that is focused on education, career development and advocacy,” said Monica Messick, 2019 President of WEN- North Texas Chapter.

WEN – North Texas would like to extend an invitation to all of our members and guests to join us in Fort Worth for our “WEN – North Texas -Ladies Night Out” Socials hosted at various locations on the second Thursday of each month starting in October through the end of the year. We will start off our series in October at the Reata Roof Top Bar in downtown Fort Worth on Thursday October 10th from 5:00 to 7:00 pm. The cost to attend is free if pre-registered for both members and non-members, and $25 the day of the event, space permitting.

WEN – North Texas is also hosting an October Dallas Happy Hour in Dallas at Chocolate Secrets on Wednesday October 23, from 5:30-7:30 pm. The cost to attend is $15 for members, and $25 for non-members. Reservations are required at least 3 days in advance.

Please register online at http://www.womensenergynetwork.org or contact Jennifer Evans, Garnet Energy, at JenniferEvans@garnetenergyllc.com for more information for this event or the WEN – North Texas Chapter.

About WEN

The Women’s Energy Network is a nonprofit association of women professionals in the energy industry that provides networking and community outreach opportunities and fosters career and leadership development. Founded in 1994, the organization has thousands of members nationwide. For more information, please visit the WEN North Texas Chapter website at www.womensenergynetwork.org.

Thank you to our generous 2019 WEN North Texas Sponsors:

2019 WEN North Texas Sponsors:

National Sponsors

Sidley Austin LLP

Opportune

Deloitte

Vinson & Elkins

Shell

Hunt Oil Company

Gold Level Sponsors

AAPL NAPE

Silver Level Sponsors

BDO

Jackson Walker

Thompson & Knight

Weaver

Legacy Texas Bank

Jennifer Evans
Womens Energy Network North Texas
9495008357
email us here


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Living Fuel Founders KC and Monica Craichy to Speak Saturday at The Truth About Cancer LIVE


KC and Monica Craichy

They will share an inspiring presentation about the human body’s desire to experience abundant life.

ORLANDO, FLORIDA, USA, October 8, 2019 /EINPresswire.com/ — KC and Monica Craichy, founders of Living Fuel, the Leader in Superfood Nutrition, will be featured speakers Saturday Oct. 12, at The Truth About Cancer LIVE in Anaheim, Calif. TTAC LIVE is a three-day symposium (Oct. 11-13) featuring 40 of the world’s leading doctors, researchers and natural health experts speaking on the various topics including healing and preventing cancer, natural healing remedies for multiple health challenges, and the truth about vaccines. All sessions will be streamed live online for free.
https://go.thetruthaboutcancer.com/2019-live-event/

KC and Monica’s presentation, titled Your Body Wants to Live: How to Make it Happen, will enlighten the audience to the mega power contained in certain foods. They will talk about superfoods and strategic supplementation as well as which foods you should avoid and why. They will also discuss lifestyle factors that help and hurt.

Chronic diseases such as cancer and others are the product of destructive forces in the body like oxidation, inflammation, glycation and angiogenesis. The “Big 4,” as KC refers to them, have natural enemies in the form of powerful foods to combat those forces. Some superfoods such as broccoli, spinach, kale, blueberries, garlic, green tea and many supplements are effective at fighting all four. In addition to detailing some of the most potent foods, the Craichys will also share insights about some of the key supplements that critical to achieving super health.

Other speakers at TTAC LIVE include Dr. Joseph Mercola, the “Health Ranger” Mike Adams, Dr. Josh Axe, Dr. Stanislaw R. Burzynski, and many others. The event is sold out but those wishing to watch the event can stream all sessions live online for free. Click the following link to register to watch the event.
https://go.thetruthaboutcancer.com/2019-live-event/

The Truth About Cancer LIVE

Dates: October 11-13, 2019

Location: Hilton Anaheim, Anaheim, California

Speakers: 40 of the world’s foremost natural health experts, including KC and Monica Craichy, founders of Living Fuel

Click here to learn more and to register to watch the event Free online
https://go.thetruthaboutcancer.com/2019-live-event/

More about KC and Monica Craichy

KC Craichy is a best-selling author, health advocate, researcher, and recognized expert on natural health and performance nutrition. His extensive study of leading-edge health research and collaborative work with top medical and nutritional practitioners and researchers to solve his wife Monica’s health problems—anxiety, depression, and suicidal thoughts—led him to the answers for Monica’s healing and to the founding of Living Fuel, Inc. As a result of overcoming this health crisis, KC and Monica, a former Miss Florida and Miss Florida USA, have helped numerous people become overcomers in their own health situations. They are committed to changing lives through lifestyle and high impact superfood education and together they cohost the popular Internet program LivingFuelTV. KC and Monica live in Orlando with their five children.

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John Marini
Living Fuel
+1 407-765-8258
email us here


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THE ARCHITECT OF FEDERAL LAW THAT CREATED VETERAN OWNED BUSINESSES TO SPEAK AT NVBDC VETERAN BUSINESS MATCHMAKING EVENT


Certification of Veteran Businesses

The country’s leading Certification Organization for SD/VOBs of all sizes.

We are honored to have Bill join us and provide our Veterans and Corporate members with the opportunity to hear from the man that helped create the recognition of Veteran Businesses in the first place”

— Keith King, NVBDC Founder and CEO

DETROIT, MI, U.S., October 8, 2019 /EINPresswire.com/ — William (Bill) Elmore known as the “architect” of the law that created Service Disabled and Veteran Owned Business as legal business entities in the Federal Government will be the NVBDC keynote speaker on November 6th at the National Veteran Business Matchmaker event in Columbus, Ohio. Bill will share with the audience the highest-level expertise on national veteran entrepreneurship programs, policies and history. Veteran business owners who attend the NVBDC National Veteran Business Matchmaking event will have the rare opportunity to meet the man that was the first Associate Administrator for Veterans Business Development in government history.

Under Bill’s leadership the US Small Business Administration’s (SBA) increased veteran participation in government entrepreneurship support, training, financing and procurement programs by more than 400% over 12 years. His successes include SDVOSB and VOSB government contracting goal programs, V-WISE for women veterans and service member spouses, redesign and expansion of the VBOC program, initiating special financing programs, and creating the TAP-Boots to Business program. He is the person who opened Federal contracting for Veteran Businesses that directly led to the development of NVBDC and the $80 Billion market with America’s supplier diversity programs.

“If you want to know the history of the Federal Veteran Business Programs the person you NEED to talk to is Bill Elmore. Bill has been a great sounding board for us in moving Veteran owned businesses from Federal contracting to corporate supplier diversity programs. Bill is a U.S. Air Force Veteran entrepreneur and change agent with a successful history of initiating, creating & managing national & local programs for veterans & their families. We are honored to have him join us and provide our Veterans and Corporate members with the opportunity to hear from the man that helped create the recognition of Veteran Businesses in the first place,” said Keith King, NVBDC Founder and CEO.

Mr. Elmore Initiated, designed and managed the first Federal small business development programs since the 1940s supporting successful Veteran and Reservist entrepreneurship in America. He implemented regulatory structure supporting newly passed legislation, initiated cooperation and coordination with the White House, the Department of Defense, the Department of Labor, the Department of Veteran Affairs and with other governmental agencies and organizations with procurement authority.

Attendees will learn what it took to create Public Law 106-50 that opened the doors for Veteran businesses. This is the law that created the designation of Veteran businesses in Federal contracting.

“Veteran business recognition is not a “benefit” or something that was “granted” because you’re a veteran. It was a hard-fought legislative effort that needs to be protected and honored by today’s veteran business owners. Remember anything created in legislation can be eliminated and you will get the opportunity to hear from the person who led the effort for us in the first place,” said Mr. Elmore.

To register and for more information on the 2019 Veteran Business Matchmaker & Vets Night Out go to: http://www.cvent.com/events/nvbdc-matchmaker-conference-columbus-ohio/custom-17-269b804ce67b42bf85a0e3ba6aad2da1.aspx

NVBDC’s Mission:

The NVBDC is the only Veteran Owned Business Certification organization developed by Veterans, for Veterans. The purpose is to provide a credible and reliable certifying authority for all size businesses ensuring that valid documentation exists of Veteran ownership and control.

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FIND US. LIKE US. FOLLOW US. JOIN US. LinkedIn, Facebook, Twitter, YouTube.

National Veterans Business Development Council
NVBDC
+1 800-237-8434
email us here


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